This sector has matured from early stage to scaling stage in the last three years and is expected to reach $13-15 billion by 2030 at a CAGR of 22-25%, with digital poised to be the fastest-growing segment of Indian entertainment. The report titled ‘Blockbuster Script for a New Decade’ reveals that India had 70-80 million paid subscribers of OTT platforms at the end of 2021, up from 14 million in 2018 and just 0.5 million in 2014-15. Direct to audience streaming has become a lockdown favorite for hundreds of millions of Indian content audience. There has been a 4X jump in the number of OTT services in India alone since 2015, with hordes of global, local, and regional players now jostling for eyeballs. Riding on this high growth sector, with our USP of ‘global treatment with local content, our upcoming IPs are designed to include Indian content audience globally. Our back-end tech operations with constant upgrades will efficiently reap benefits of global collaborations with actors, crew , locations, tax incentives and even wider distribution networks. Add our data-driven insights capabilities to learn about and shape consumer behavior for the music industry, our other vertical.